## Amanda (Greenwood) Tannenbaum

Senior Director of Strategic Partnerships and Alliances

## Blog Articles

### [Performance Marketing Is Stalling. Here’s Why Affiliate and Creator Commerce Is The Next Big Channel](/content/post/performance-marketing-is-stalling/index.html)
* Published on June 24, 2025
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [How AI is Revolutionizing Publisher Affiliate Teams and Boosting Results](/content/post/how-ai-is-revolutionizing-publisher-affiliate-teams-and-boosting-results/index.html)
* Published on May 13, 2025
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Creators and Creator Networks Drive Explosive Growth on Button Platform over the Holidays](/content/post/creators-and-creator-networks-drive-explosive-growth-on-button-platform-over-the-holidays/index.html)
* Published on December 10, 2024
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Button Partnership Drives Better Experience and Higher Conversions for Creators and Affiliates](/content/post/button-partnership-drives-better-experience-and-higher-conversions-for-creators-and-affiliates/index.html)
* Published on November 21, 2024
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Button and Mavely Partner to Scale Revenue and Simplify Affiliate Monetization for Creators](/content/post/button-and-mavely-partner-to-scale-revenue-and-simplify-affiliate-monetization-for-creators/index.html)
* Published on October 15, 2024
* Category: [Company News](/content/category/company-news/index.html)

### [Awin and Button More Than Double In-App Conversion Rates](/content/post/awin-and-button-more-than-double-in-app-conversion-rates/index.html)
* Published on May 23, 2024
* Category: [Case Studies](/content/category/case-studies/index.html)

### [impact.com, Leveraging Button's Mobile Commerce Optimization Platform, Sees Apps Drive 200% the Revenue of Web Journeys](/content/post/impact-com-leveraging-buttons-mobile-commerce-optimization-platform-sees-apps-drive-200-the-revenue-of-web-journeys/index.html)
* Published on April 23, 2024
* Category: [Case Studies](/content/category/case-studies/index.html)

### [Button & CJ Increase Influencer Conversion Rates by over 400%](/content/post/button-cj-increase-influencer-conversion-rates-by-over-400/index.html)
* Published on February 29, 2024
* Category: [Case Studies](/content/category/case-studies/index.html)

### [Button’s Takeaways from Speaking at impact.com's IPX Conference - Now’s the Time to Unleash the Power of Mobile for Your Programs](/content/post/buttons-takeaways-from-speaking-at-impacts-ipx-conference-nows-the-time-to-unleash-the-power-of-mobile-for-your-programs/index.html)
* Published on July 5, 2023
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [3 key themes from taking app tracking to new heights at CJU](/content/post/3-key-mobile-app-tracking-takeaways-cju-2022/index.html)
* Published on September 23, 2022
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Performance Branding Deepdive: Q&A with WITHIN's Mary Grace Tifft & Chris Jurado](/content/post/performance-branding-deepdive-qa-with-withins-mary-grace-tifft-chris-jurado/index.html)
* Published on April 7, 2022
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend](/content/post/button-partnerize-join-forces-to-enable-optimization-across-paid-marketing-spend/index.html)
* Published on July 28, 2021
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Button & Segment Partner to Simplify Mobile Affiliate Integrations](/content/post/button-segment-partner-to-simplify-mobile-affiliate-integrations/index.html)
* Published on February 10, 2021
* Category: [Mobile Commerce](/content/category/mobile-commerce/index.html)

### [Sam's Club Experienced a 165% Increase in Total Mobile Affiliate Revenue with Button for Retailers](/content/post/sams-club-experienced-a-165-increase-in-total-mobile-affiliate-revenue-with-buttons-reach/index.html)
* Published on January 5, 2021
* Category: [Case Studies](/content/category/case-studies/index.html)

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