## Kristen Fusselman

**Brand Success Director**

### Articles

1. **[Q4 Playbook for Digital Retail Marketers](/content/post/q4-playbook-for-digital-retail-marketers/index.html)**  
   *Published on: September 9, 2025*  
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2. **[The Cost of Mobile Checkout Friction - How to Recapture the 70% Users Abandoning Their Carts](/content/post/the-cost-of-mobile-checkout-friction/index.html)**  
   *Published on: December 18, 2024*  
   .png)

3. **[How Rawlings knocked SMS collection rates out of the park with PostTap SMS](/content/post/rawlings-button-posttap-sms-collection-case-study/index.html)**  
   *Published on: September 15, 2022*

4. **[When is the Best Time of Day to Reach Your Audience via SMS?](/content/post/when-is-the-best-time-of-day-to-reach-your-audience-via-sms/index.html)**  
   *Published on: May 3, 2022*

5. **[Button's PostTap SMS drove a 4.6x increase in App Downloads for Overstock's Customer Day](/content/post/buttons-posttap-sms-drove-a-4-6x-increase-in-app-downloads-for-overstocks-customer-day/index.html)**  
   *Published on: December 2, 2021*

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