## Rob Berrisford

Vice President and GM, Fintech/Loyalty

### [Button’s Mobile Browser Continues to Outperform Native Experiences](/content/post/buttons-mobile-browser-continues-to-outperform-native-experiences-by-giving-fintechs-more-control-keeping-users-within-their-apps-and-keeping-attribution-in-tact-1651851400849/index.html)

[March 14, 2022

### [Fintech drives 73% increase in engagement with offers from Tap by Button](/content/post/fintech-drives-73-increase-in-engagement/index.html)

[February 17, 2022

### [Button's Tap launches Card Linked Offer aggregation solution](/content/post/buttons-tap-launches-card-linked-offer-aggregation-solution/index.html)

[February 9, 2022

### [Tap, Button's fintech unit, combining Online and Card Linked Offers sees its fastest MAU growth in history](/content/post/320m-maus/index.html)

[July 20, 2021

### [Button's Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch](/content/post/buttons-personalized-card-linked-offers-product-hits-250m-run-rate-within-6-weeks-of-launch/index.html)

[September 23, 2020

### [The power of app tracking and installs: A conversation with Awin](/content/post/the-power-of-app-tracking-and-installs-with-awin/index.html)

[April 24, 2020

### [Mobile affiliate: Three ways it's (still) broken](/content/post/mobile-affiliate-three-ways-its-still-broken/index.html)

[March 16, 2020

### [How affiliate can prove its value and help brands spend smarter](/content/post/how-affiliate-can-prove-its-value-and-help-brands-spend-smarter/index.html)

[February 20, 2020

### [What affiliate marketing can learn from Google and Facebook: More dynamism means more spending](/content/post/what-affiliate-marketing-can-learn-from-google-and-facebook-more-dynamism-means-more-spending/index.html)

[August 19, 2019

### [Tips for US Startups Looking to Open a UK Office](/content/post/tips-for-us-startups-looking-to-open-a-uk-office/index.html)

[October 24, 2018

### [Judging Digital Disruptors 2018](/content/post/judging-digital-disruptors-2018/index.html)

[April 25, 2018

### [How Groupon & Button Won the "Most Innovative" Performance Marketing Award [Case Study]](/content/post/case-study-how-groupon-button-won-the-most-innovative-performance-marketing-award/index.html)

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**Sources:** Button Proprietary Data, April 2026. **¹** Total Economic Impact™ of Button, a commissioned study conducted by Forrester Consulting on behalf of Button, April 2026.