Dynamic Decisioning - For Retailer Creator and Affiliate-Sourced Traffic
Turn Ordinary Links Into Revenue Engines
Button’s Dynamic Decisioning uses AI to guide every tap to the path most likely to convert, unlocking 3-5X higher app revenue for retailers.
Button’s Dynamic Decisioning product is purpose-built to help retailers capture significantly more value from mobile traffic. It ensures every tap leads to the destination with the highest likelihood of converting, prioritizing your mobile app. The result: higher revenue, more efficient marketing spend, and a stronger competitive edge.
See the Difference
Button's AI optimizes mobile experiences
Trusted By the Best
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Why Mobile Links Are Costing You Revenue
Traditional Link Journey
What ends up happening
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User Taps Link
From Instagram, TikTok, Blog, etc
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Link Doesn't "Know" User
App installed? Best path? Unknown.
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Poor Mobile Experience
Slow loading, bad UX
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Button Optimized Journey
What should be happening
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User Taps Same Link
From creator or affiliate
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Button analyzes in real-time
App detection, optimal path, etc.
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Smart routing to best path
Fast, native experience
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How Dynamic Decisioning Fixes the Problem
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Machine Learning Optimization
Button's AI dynamically chooses the best post-click experience, opening the app, prompting an install, or deep linking, to remove friction and drive conversions.
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Plug-and-Play with MMPs
Button is connected to all major Mobile Measurement Partners, ensuring your affiliate and creator channel data stays visible and actionable.
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Fast, Lightweight Integration
Button's open-source library installs quickly, making your app a core part of your conversion journey without heavy development work.
Why Retailers Choose Button
Button acts as the missing link between MMPs and affiliate networks. It captures
deterministic data that directly connects a specific user tap → the app install → the purchase
Because Button's technology works via real-time links and integrations, it knows with certainty:
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Whether the user has the retailer's app installed
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Whether the user should be deep-linked into the app or sent to the mobile web
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What purchases were driven by affiliate or creator channels, even for users who opt out of tracking(to the extent allowed under privacy rules)
This ensures:
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Accurate attribution: every partner gets credit for the revenue they drive
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Precise Commissioning: retailers pay the right commissions only for real, verified sales
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Trustworthy Data: marketing budgets can be allocated with confidence
Sam's Club Drives 165% Mobile Revenue Growth
How Button transformed affiliate marketing into a major install and app sales engine
Ready to make Every tap count?
Mobile commerce continues to surge, while privacy regulations tighten and consumer expectations rise.
Leading retailers are investing in smarter solutions that transform mobile traffic into measurable revenue. Button ensures you’re not leaving value on the table and future-proofs your mobile commerce strategy for the years ahead.