# App Discovery in Context (GrowthStack 2016)

[Rachel MacDonald](/content/author/rachel-macdonald/index.html)

Grow.co hosted [GrowthStack](http://grow.co/events/growthstack2016) in San Francisco last Thursday bringing together mobile influencers to share content and actionable insights to help accelerate mobile growth. Speaking alongside leading brands like Facebook, Google, and Uber, Mike Dudas, Button's Co-Founder and CRO, delivered a talk on the main stage. He shared insights into the effectiveness and efficiency of app discovery in context, including how to achieve a 3-5x lower cost per acquisition than industry benchmarks using Button.

Check out Mike Dudas' presentation [here](https://www.slideshare.net/Button/app-discovery-in-context-growthstack-2016-presentation).

Like what you read? Learn even more ways Button is building for the future of mobile commerce [here.](/content/marketeres/index.html)

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