# Button Landing Page drives optimal CVR for Leading Retailer

##### A leading online marketplace retailer was looking for a solution to drive app downloads while not negatively impacting conversion rate for their affiliate program.

**This retailer selected Button's PostTap platform to help achieve these goals.**

By leveraging Button's PostTap App solution, the brand was not only able to achieve its app download goals, but it also saw increased CVR across their mobile program - all while enhancing its ability to track performance back into their internal reporting platform.

**The Brands's Objectives:**

- Provide deep-linking to Brand app and restore accurate attribution post install
- Drive and accurately track app downloads
- Drive CVR lift across mobile program
- Ensure users are routed through a seamless journey

As part of their PostTap App campaigning, the retailer utilized Button's machine learning platform— this unlocks the ability to automatically generate real-time routing decisions with tap-level precision. Every tap is more intelligent, more seamless, and more profitable. PostTap App determines the best shopping experience for each user, be it mweb or app.

**Results compared to standard network links**  
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**Button's PostTap App technology optimally routes users**  
**on the most performant journey to improve conversion outcomes.**

With PostTap App, brands can drive better conversion rates, more orders, higher numbers of app users, and improved LTV - all with an overall cleaner user experience.

[Interested in learning more about using PostTap App across your paid media channels? Reach out to Button today!](https://www.posttap.com/contact-us)

## Ready to tap into modern commerce?

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